How to be on top of Google?
. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose an appropriate domain name, and start out by optimizing just the home page.
2. Learn basic HTML. Many search engine optimization techniques involve editing the behind the scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren't
3. Choose keywords wisely. The keywords you think might be perfect for your site may not be what people are actually searching for. To find the optimal keywords for your site
4. Write at least 200 - 250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to "read" keyword rich copy on your pages so they can successfully classify your site. Use each keyword phrase numerous times within your copy for best results.
5. Create a killer Title tag. HTML title tags are critical because they're given a lot of weight with all of the search engines. You must put your keywords into this tag and not waste space with extra words. Do not use the Title tag to display your company name or to say "Home Page." Think of it more as a "Title Keyword Tag" and create it accordingly. Add your company name to the end of this tag, if you must use it.
6. Create Meaty Meta tags. Meta tags can be valuable, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages.
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