. The
e-commerce "boutique" vs. the on-line department store
******************************
Different strategies are being used in B2C e-commerce. One is
to specialize in a particular category. A good example is
eToys; as the name suggests, they sell only toys and a few
other products for children. On the other hand, Amazon.com,
while starting with books, has expanded into a wide variety
of products. The very nature of e-commerce allows these very
different strategies to be successful.
. Time for a Review
What are the conclusions?
•It is obvious that e-commerce is both a great challenge for
existing businesses, and a golden opportunity for startups,
or for existing firms to grow.
•The traditional managing skills will still be necessary, but
new skills and a different mentality must be also present.
•If you are, or will become a professional manager, you will
have to acquire those new skills and convert to the new
mentality.
And if you plan to start your own business, this is the
best time in history to reach this goal, via e-commerce, no
matter how small your available capital; you may even start a
company in your spare time
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