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 Merchant (Business) to Consumer E-commerce: B2C

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PostSubject: Merchant (Business) to Consumer E-commerce: B2C   Tue Jan 18, 2011 12:45 pm

. Merchant (Business) to Consumer E-commerce: B2C

********
Any person with access to the web can easily purchase books,
CDs, electronic equipment, and almost anything from
suppliers located in any country. We can compare prices and
make rational purchase decisions. It does not matter where
we live, and the cost of access to the web is not high.
This part of e-commerce, the selling by merchants
directly to consumers is certainly very important. It is
growing rapidly, and will cause many changes in the way the
traditional manufacturer to consumer chain is structured.
Many businesses will simply disappear and others will
have to adjust to the new model if they are to survive.
Managing a business engaged in producing and/or selling
will be radically different.

But the most important part of e-commerce, both in volume
and in its potential to produce radical changes,


Businesses will no longer be restricted to the traditional
system of selling and purchasing industrial goods. By offering
their goods on the Internet sellers of raw materials or
industrial goods may reach customers all over the world. And
firms will be able to find the best providers of the inputs they
need in the same way.
You may imagine how this will affect selling and
purchasing organizations in every firm. And, here again,
managing a business in the near future will require new types
of knowledge and different talents. Just imagine how
differently Ford, and the surviving Ford dealers, will have to
manage their businesses when:
•Car buyers will find the car they want at the right price on the
web instead of being limited to the nearest car dealership.
•Ford will be able to quickly obtain the materials they need to
produce cars, at the best price on any given moment, from an
unlimited number of suppliers from anywhere in the world.
Just in case you are wondering when this will happen, the
answer is now: on November 2nd. 1999 Ford and GM
announced that their purchasing operations would be
transferred to the web. Both operations became operative
early in 2000. All suppliers, business partners and customers
from all over the world will be connected.




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